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"Cost-effective strategies can reduce carbon footprint."

"HVAC consumes 56% of total electric usage in hotels and motels and accounts for 10.8 kWh/square foot."

Florida Power & Light Company

"Energy Efficiency technologies currently have $700 billion invested, in 20 years that number could reach $7 trillion."


"Energy Efficiency has met 75% of the demand for new energy."


"EPA study said data centers account for 1.5% of all electricity consumption in US, and 2% worldwide."


"U.S. hotels spend - on average - $889 annually per available room for electricity which accounts for 58% of total utility costs."

GE Lighting

"Existing technologies and strategies could reduce typical server energy use by an estimated 25 percent and entire data center consumption by 40 percent."


"81% of senior decision makers at large U.S. corporations surveyed said that carbon credits are now part of their green IT strategy - compared to only 18 percent in 2008."

Campos Research & Analysis

"Marriott International says that more than 85 of its hotels will earn the Energy Star label signifying 35 percent less energy use than average buildings."

"The voluntary carbon markets transacted an estimated 123 million tonnes of carbon credits valued at US$705 million in 2008, up from 65 million tonnes of credits valued at $331 million in 2007."

"In 2007, the voluntary carbon market or over the counter market was dominated by Energy Efficiency projects, accounting for 18% of the total volume."


"73% of senior decision makers at large U.S. corporations surveyed identified "energy efficiency" as the key aspect of a green data center."

"Most analysts believe that by 2020 the global marketplace for carbon will have a value of 2 trillion euros, with the United States trading two-thirds of that."

Global Trends in Sustainable Energy Investment 2009

"Connecticut ratepayers contributed approximately $105 million in total for energy efficiency, or $30 per household between for the Connecticut Energy Efficiency Fund and the Class III EEPS."

"80% of CEOs view sustainability as affecting brand value, 82% expect climate regulation within the next five years, and 31% stated that it is important to the corporation to reduce their environmental impacts."


"Neuwing Energy Ventures purchases Green-e certified REC's for some of the world's leading companies such as DuPont and Lowe's which are both listed on the national top 50 as noted by the U.S. Environmental Protection Agency."

"The hospitality industry spends $3.7 billion a year on energy. Electricity use accounts for 60-70% of the utility costs of a typical hotel. Energy-efficient lighting can reduce electricity use up to 75%."

California Hotel & Lodging Association

News Archives

June 13, 2010

Energy Star Rating for Enterprise Data Storage Servers Urgently Needed

By David Scott, CEO of 3PAR

For years, consumers have recognized that products bearing the Energy Star logo are more energy efficient. In 2009, the EPA set forth an Energy Star certification for data center servers. Data centers spend half their operating costs on power, consuming an estimated 1.5 percent of the nation's total kilowatt hours of electrical output for an aggregate cost of US $5.5 trillion, according to US Energy Information Agency (EIA) figures published in 2008.

In northern California, utilities estimate that data centers consume more like 2.5 percent of the grid, or $834 million annually. However, the EPA's Energy Star effort failed to include a major energy hog in corporate computing rooms: the data storage devices that consume some 37 percent of data center power costs (according to both IDC and Gartner) and require both software and hardware enhancements to improve energy efficiency.

That is, until now. After much industry input, the EPA has finally issued a preliminary standard for an Energy Star rating for enterprise storage and opened it for public comment, with plans to define a final standard by the end of 2010. We need to propel this Energy Star initiative for storage and stop neglecting the fact that our national obsession with digital data has made us power guzzlers.

Enterprise IT vendors have spent the past few years emphasizing the greater energy efficiency of their newest gear. The Energy Star initiative would put energy efficiency right up there on the management decision list in a way that the Federal government is already doing with an Obama executive order on energy conservation that has spurred many Federal agencies into actually tasking management with "green IT scorecards."

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